The CafePress Elections Meter – Get Your Vote in Gear!

The Presidential Elections spawn a political revitalization of new opinions and platforms, partisan clashes, letdowns and triumphs over the course of months leading up to the most important political day: November 6, 2012 – voting day. The day we as U.S. citizens not only rally our support behind a candidate with our words, but with the action of voting. And for next year’s election, we’re already seeing some interesting metrics unfold within CafePress political sales of merchandise.

Back in 2008 as the race between Barack Obama and John McCain heated up, we took notice of the political designs by our community of users and sales from those designs. It was interesting to see how sales percentages of political-tagged products were on point with each candidate’s popularity in the polls – and we could try to predict who would win the 2008 Presidential Election. Hence, the origin of the CafePress Election Meter™ was born, and was correct in forecasting the inauguration of current incumbent, President Barack Obama, as well as showing CafePress as a Cultural Barometer® of trends in the election cycle.

Fast-forward to today – November 8, 2011. We’re 363 days away from the 2012 Election, and proud to introduce the 2012 CafePress Election Meter for your one-stop shop on politics updates and self-expression through merchandise. To celebrate, you’ll find a special $10 t-shirt available for each candidate, and you’ll also see some unique graphics and charts of trends based on sales percentages of political-tagged merchandise that will update each week on our election meter:

2011 candidate sales


Overall candidate sales – 2011.  This graphic represents total 2011 political-tagged merchandise sales percentages to date for all candidates. This includes all GOP candidates plus incumbent Barack Obama. Ron Paul leads with 41% of the total, followed by Herman Cain with 21% and Obama with 14%. Interestingly enough, this is the first time since 2008 that another candidate (and in this case, two) took the #1 slot away from Obama. Does this mean Obama’s popularity is starting to weaken?



pro vs. anti obama



Pro-Obama VS. Anti-Obama. What’s more interesting than comparing Obama to himself? For those who support Obama, and those against him, this infographic conveys the sentiments of those who design and purchase Obama merchandise on CafePress. From sales percentages of Obama-tagged merchandise, 77% is anti, and 23% pro to date in 2011.



weekly candidate sales



Weekly Results. On a weekly basis, you’ll be able to see which candidate saw the largest increase in sales from the previous week. This graphic can communicate what we’re seeing in terms of candidate popularity. Currently, the buzz is around Herman Cain, who dominates 50% of the total sales percentages of political-tagged products for last week; Ron Paul follows Cain with 24%.

Take a look at our elections meter every week to stay up to date on the current trends on the election cycle. Support your candidate of choice, and let’s see where these predictions will go on November 6, 2012!

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