May 27th, 2009
Treasure hunting for a cure
Stand Up To Cancer started with an audacious mission: to cure cancer, quickly and decisively. SU2C realized that the key to the cure is in productive collaboration, and brought together world-renowned researchers and celebrities in order to raise a huge amount of money in a short amount of time. The original telethon was followed by a benefit concert, and all the while the SU2C shop offered Stand Up To Cancer T-shirts and other gifts so that you can sport your support for cancer research.
All told, in one year SU2C has raised over $100 million for cancer research. So where does the money go?
With only 10% of the money going to administrative costs, SU2C has been able to put over $70 million directly toward their “Dream Teams” – teams of groundbreaking cancer researchers and scientists who have banded together towards a common goal for the cure.
And to reward their community and prove that the race to the cure isn’t all doom and gloom, SU2C has placed celebrity-signed T-shirts in undisclosed locations so that you can participate in the race yourself. The celebrity T-shirt Twitterhunt is underway, with T-shirts hidden in 20 U.S. cities. Clues to the whereabouts of the prizes are being released via the Stand Up To Cancer Twitter feed, so if you’re good at deciphering 140-character clues and really want a signed T-shirt, get on out there and start looking.