Small feet are sexy
Earth Day is on April 22nd – and it’s not just for hippies anymore. From what the T-shirts are telling us, Green is the new Black.
In this spirit, we recently expanded our organics line across Men, Women, Kid & Baby, including the American Apparel fitted T-shirts that you hipster conservationists have requested.
In addition to the organics, though, we’re also doing a carbon-neutral T-shirt in honor of Earth Day. We teamed up with Carbonfund to offer this shirt, and Carbonfund will receive the proceeds from the sale of this shirt – so if you’ve been hankering for a new T-shirt but don’t want your carbon footprint to grow, this is an Earth-friendly purchase you can embrace. As a bonus, it’s a talking point for those of you who want to raise awareness and educate strangers about the various ways in which they can reduce their own carbon footprints. (Yes, we mean you, Berkeley residents.)
Whatever your plans for Earth Day, don’t forget the mantra: reduce, reuse, recycle. As an addendum to that rule, Carbonfund will add: reduce what you can, offset what you can’t.
Hey, together those are a haiku.
Reduce what you can
(Reduce, reuse, recycle)
Offset what you can’t
Let’s see if we can make another…
Green is the new black
Reduce your carbon footprint
Small feet are sexy
(Your own Earth Day haiku contributions are welcome…)


Whatever your resolution, just remember: you don’t really have to start thinking about that until, like, the 2nd at the earliest. And the second falls on a Friday this year, and who starts resolutions on a Friday?


















